GOLD STAR PROGRAM
James River Equipment has been a member of the John Deere Gold Star Program since the company's inception.
Critera | A Golden Experience
Service After the Sale | What the Symbol Means
Critera
From the moment you enter a John Deere dealership displaying the Gold Star symbol, you can be sure you're getting the best customer assistance from every committed person who will be working with you. Achieving Gold Star status is not a one-time certification; Gold Star dealers must maintain compliance with all requirements, pass on-site reviews and comprehensive recertification audits. Remember, Gold Star is not an award, it's a promise.
John Deere realizes that building the highest quality of commercial and consumer equipment is not enough to create the total ownership experience that our customers deserve and that we as a company strive to provide. It takes much more than that. Your most direct experience with John Deere occurs at your local dealership. John Deere's Gold Star program recognizes those dealerships who excel in providing customers with the total John Deere ownership experience.
The Gold Star program evaluates dealerships in five functional areas:
- Sales & Marketing
- Customer Support
- Operational Management
- Retail Environment
- Employee Development
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A Golden Experience
At a Gold Star dealership, you can expect a friendly and inviting place to shop for new equipment, have your current equipment serviced or browse a large selection of genuine John Deere parts. While visiting a Gold Star dealership you will be greeted by a courteous and knowledgeable staff that is committed to providing solutions to your lawn care needs. Gold Star dealerships must exceed facility and personnel standards in order to ensure the highest quality of customer satisfaction.
As a customer in a Gold Star dealership, you can expect a sales process and retail environment that undergoes continual review and updating to better meet your needs. Gold Star dealers are always looking for customer feedback on how they can improve the total ownership experience. They also strive to ensure customer satisfaction after the sale by attempting to contact all customers shortly after their purchases in order to assure that customers' needs have been fulfilled.
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Service After the Sale
At a Gold Star dealership, you can expect to find factory-trained service and parts professionals that are committed to ensuring your John Deere Commercial and Consumer Equipment keeps working as hard as you do. Gold Star dealers are required to participate in annual John Deere training programs focused on technical and professional excellence.
As a customer having your equipment serviced at a Gold Star dealership you can expect a parts and service department that undergoes continual review and updating to better meet your needs. Gold Star dealers are always looking for customer feedback on how they can improve the total ownership experience.
At many Gold Star dealerships you will find additional conveniences such as:
All of the conveniences provided at a Gold Star dealership will assist you in getting your John Deere Commercial and Consumer Equipment running in tiptop shape as quickly as possible.
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What the Symbol Means
- It's a promise that every second you spend here will be used wisely.
- A promise that every member of our staff is an expert in his or her field.
- A promise of conveniences like product demonstrations, maintenance agreements you can trust, online parts ordering and more.
- It's a promise that we'll make ownership of John Deere commercial and consumer equipment the standard by which you judge everything else.
James River Equipment is your JOHN DEERE dealership serving the needs of heavy equipment users, loggers, farmers, and commercial mowers & landscapers in Virginia, North Carolina, and South Carolina. We are here for you, here for life.