• Agriculture
    John Deere has been the leader in agriculture equipment since its beginning in 1837 when John Deere began producing plow components. James River Equipment has partnered with John Deere since its beginning in the 1920s.
  • Lawn & Garden
    John Deere has been the leader in lawn & garden equipment since the 1960s when John Deere began producing residential mowers. James River Equipment has partnered with John Deere since its beginning in the 1920s.
  • Construction
    John Deere has a proud history in serving the earth moving industry. Since the model MC Dozer manufactured in 1947, John Deere construction has been at the leading edge of the industry. James River Equipment has been representing Deere Construction since 1972.
  • Feed & Seed
    James River Equipment’s Toano Feed & Seed store offers a wide variety of farm and ranch feeds, pet foods and supplies, lawn and garden supplies, horse and tack supplies, animal health products, clothing & boots, and unique gifts for your home.
  • Wind Energy
    James River Wind Energy is pleased to announce it's launch into the Wind Energy Industry. For over 30 years James River has partnered with customers to provide solutions to their challeges with first class people offering superior products and world class Service.
  • We are dedicated to serving the needs of our Construction & Forestry, Agriculture, and Lawn & Garden customers in Virginia and the Carolinas. James River Equipment. Here for you, here for life!
    Some of the brands we carry are:
  • Hurricane Season Has Arrived!

    Don't be caught off guard without power!!! James River Equipment is your resource for carrying John Deere and Honda Generators starting at $999!

  • New D-SERIES Skid Steers and CTLS by John Deere

    John Deere launched the new D-Series Skid Steers and CTLS with many customer-inspired features. The cab is so roomy, you will probably want to drive your machine to work...

  • Free Trailer with Bad Boy Buggy Purchase

    For a limited time, and while supplies last, get a free 5'x10' utility trailer with the purchase of a Bad Boy Buggy!

  • James River Equipment & Morbark team up...

    We are very pleased to announce that JAMES RIVER EQUIPMENT is now your MORBARK dealer for Virginia and North Carolina!

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